Experiential · Automotive

Destination Defender

Brand: Defender
Scope: Brand activation
Feature-scan technology
Interactive displays
Practice: Experience

An immersive brand activation that used bespoke feature‑scan technology and interactive displays to bring Defender's design and innovation to life through an intuitive, hands‑on experience.

The brief

Visitors exploring a digital vehicle display beside a black Defender

Give visitors a hands-on way to explore Defender’s design and innovation through an immersive brand activation.

The delivery

A Defender displayed on a black branded plinth outside a lodge

Bespoke feature-scan technology and interactive displays carried vehicle information into an experience visitors could explore for themselves.

The digital interaction sat alongside the vehicle displays and wider Destination Defender setting.

Watch the highlights.

Guests arriving at a Defender Experience marquee beside a tall branded flag

Guests viewing vehicle information on an illuminated interactive display beside a Defender

Guests exploring an electronic air suspension blueprint display beside a Defender

Crew member walking a guest through a Defender wireframe display

Crew member explaining Terrain Response 2 on an interactive screen

Live band on the Destination Defender lakeside stage

Child laughing while driving a mini Defender through the kids' course

Defender displayed on a branded plinth outside the lodge

Guests seated in green velvet chairs watching a blue laser show

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