event software, insights & technology.
Ideas with something under the hood.
Event software, audience insights and custom technology. Labs builds practical tools and interactive installations around your brief.
Built around the work.
Used in the real world.
A tool to run the event. An interaction that brings a brand to life. A clearer picture of audience engagement. Labs connects software, physical installations and reporting around the problem you want to solve.
Use a product, commission a focused build or bring us a problem to explore with your team.
The platform
behind the event.
A Fieldstate product
From the first quote to the final badge scan. hey ema brings your commercial work, programme and event operations into one platform.
Manage registration, speakers, exhibitors, suppliers and budgets with the same event data. Ask ema to find answers, draft communications and move the work forward.
A clear view of every room and session.
Lay out sessions, speakers and rooms in one schedule. See clashes and changes in context.
Explore on heyema.comProduct demonstrations from heyema.com. Illustrative event data.
Audience intelligence
Insights
Understand what happened in the room.
Audience and engagement intelligence for organisers, exhibitors and the people planning what comes next.
- Attendance and participation
- Audience movement
- Exhibitor engagement
Custom development
Custom technology
Build the missing piece.
Custom software, AR, interactive installations and integrations built around a real brief.
- Connect existing systems
- Create a focused tool
- Bring an interaction to life
Make the audience picture clearer.
Explore InsightsIllustrative report · example data
Where did people engage?
An example of how zone reporting can be presented, not results from a client event. Visits can include repeat visits. Dwell estimates depend on the agreed collection method and coverage.
Ideas you can put your hands on.
All labs work
More useful together.
