2026 · Melbourne

Nash 10 Years

Client: Nash
Year: 2026
Location: Melbourne
Practice: Experience
Scope: Concept and creative direction
Draping and scenic styling
Bespoke print and editorial
Hospitality moments

Designing a celebration as distinctive as the firm. To mark Nash’s first decade, we created an experience that celebrated the firm’s history, character and achievements through immersive storytelling, bespoke design and unexpected moments of wonder.

The brief

The Whiskey Bar

At the heart of the event was a dramatic draping installation and photo wall developed in collaboration with the Thank You Baby team. Using more than 300 metres of luxurious fabric in noisette, we transformed the venue into a richly layered environment that felt more like a designer installation than a corporate celebration. The result was a sophisticated, editorial-style setting that reflected the confidence and individuality of the firm.

The delivery

The mirrored entrance hall

The Whiskey Bar became a character-filled den, carefully styled with framed prints, resin busts and custom book spines that chronicled Nash’s colourful history. Every detail invited guests to explore, discover stories and connect with the people and moments that shaped Nash’s first ten years.

Guests arrived through a striking mirrored entrance hall featuring 20 sculptural busts, each serving as a playful tribute to the landmark deals, personalities and defining moments of the firm’s history, and a sophisticated visual representation of Nash’s remarkable journey.

To bring the firm’s story to life in a more enduring format, we created the Nash Journal, a limited-edition newspaper produced exclusively for the event. Written with a clever, tongue-in-cheek editorial style, the publication featured stories, reflections and insights tailored to Nash’s business-minded audience, giving guests a meaningful keepsake to take home.

The celebration culminated in a show-stopping culinary moment, with a specialist chef dressing and finishing a giant 300-person millefoglie cake live at the event. The iconic Italian dessert reflected both the scale of the occasion and the craftsmanship behind every detail, providing a memorable finale worthy of a decade of success.

The result was an immersive brand experience that honoured Nash’s history, celebrated its people and created new stories for guests to take with them into the firm’s next chapter.

Draping installation and photo wall in collaboration with Thank You Baby.

Rows of white sculptural busts on plinths line both sides of the mirrored entrance hall beneath warm pendant lights — Twenty busts, one for each defining moment

A copy of The Nash Journal anniversary newspaper on a marble side table beside a single red anthurium — The Nash Journal

Rust velvet armchairs and a brown lounge beneath the amber chandelier as guests gather by the windows — The lounge

A waiter in a white jacket and bow tie carries a silver tray of pink foamed cocktails — Cocktails on arrival

A chef serves rigatoni in a rich tomato sauce from a red cast-iron pan framed by rosemary — Live food stations

A pastry chef pours a bowl of fresh raspberries over a giant layered millefoglie cake piped with cream — The 300-person millefoglie

Two men shake hands on stage in front of draped curtains while a guest applauds behind them — On stage

A smiling guest in a grey suit arrives through the entrance hall past glowing pendant lights — Guests arriving

Guests seated in green velvet chairs watching a blue laser show

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