Stand design and build · Automotive

Zeekr at Everything Electric 2026

Client: Zeekr Australia
Year: 2026
Location: Sydney Showground
Scope: Stand design and build
Merchandise display
Volunteer management
Uniforms and rostering
Practice: Experience

Zeekr's stand at Everything Electric Sydney 2026, taken from concept render to a working showroom floor, with the merchandise display and a uniformed volunteer team managed alongside the build.

Concept to execution

The 7GT, 7X and 009 on the white stand floor beneath the LED halo

Fieldstate ran the stand from the first render to the last bolt. The concept set out the key moves early: a suspended LED halo on truss, a long LED wall behind the cars, and a brown feature wall with lit, flush-mounted lettering that gave the stand a quiet anchor point.

From there the drawings became the brief. Elevations and floor plans fixed the vehicle positions, screen sizes and lounge footprint, and Fieldstate managed fabrication, AV and rigging through to install, so the stand on the floor matched what Zeekr signed off on paper.

Concept and reality

Concept render of the Zeekr stand in perspective, with the truss-hung halo above the vehicles and brown feature wall — The overall form: halo, LED wall and feature wall

The built Zeekr stand from the same angle, with the LED halo, feature wall and lounge in place — The overall form: halo, LED wall and feature wall

Front elevation drawing of the Zeekr stand showing the halo, LED wall, vehicle line-up and lounge — The front elevation, with vehicles placed as drawn

Front view of the finished stand with vehicles placed as drawn in front of the LED wall — The front elevation, with vehicles placed as drawn

Detail render of the brown feature wall with lit ZEEKR lettering and the lounge seating — Feature wall detail, with the lettering lit from the side

The built feature wall with glowing ZEEKR lettering, angled light line and boucle lounge — Feature wall detail, with the lettering lit from the side

The merchandise display

Zeekr bear, titanium cup set and leather-strapped bottle on white plinths

Zeekr's lifestyle range had its own space between the cars and the lounge. Fieldstate designed and managed the display as a set of stepped white plinths, so model cars, drinkware, bags and the Zeekr bear sat at different heights and read as a collection rather than a shelf.

The team handled the stock, styling and upkeep across the show days, resetting the plinths as visitors picked things up so the display looked as considered on the last afternoon as it did at opening.

The people on the stand

The full stand team in matching grey polos and cream trousers around the 7GT

A stand this busy runs on its people. Fieldstate recruited, briefed and managed the volunteer team, and dressed them in a uniform that belonged to the stand: soft grey Zeekr polos and cream wide-leg trousers that sat in the same palette as the floor and lounge.

The roster was built around the show's peaks, covering every vehicle, the merchandise display and the lounge through each session, with breaks planned so the floor never went short. Every volunteer knew their position, their product and who to call.

Watch the highlights.

Zeekr at Everything Electric - crowds fill the stand beneath the ZEEKR LED halo — Crowds fill the stand beneath the ZEEKR LED halo

The brand timeline wall tracing Zeekr from 2021 to 2026

Zeekr at Everything Electric - Managing Director Frank Li addresses media on the stand — Managing Director Frank Li addresses media on the stand

Zeekr at Everything Electric - a uniformed volunteer talks a visitor through the 009 — A uniformed volunteer talks a visitor through the 009

Zeekr at Everything Electric - a creator films a walkaround of the 7GT — A creator films a walkaround of the 7GT

Zeekr at Everything Electric - Frank Li with members of the uniformed stand team — Frank Li with members of the uniformed stand team

Zeekr at Everything Electric - visitors gather around the 7GT — Visitors gather around the 7GT

Zeekr at Everything Electric - the Zeekr bear and lifestyle range on the plinths — The Zeekr bear and lifestyle range on the plinths

Zeekr at Everything Electric - steady foot traffic across the stand floor — Steady foot traffic across the stand floor

Zeekr at Everything Electric - a visitor tries the rear seats of the 009 — A visitor tries the rear seats of the 009

Guests seated in green velvet chairs watching a blue laser show

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