Brand activations
Give people a way into the brand.
Pop-ups, product experiences and audience interactions that turn a campaign into something people can take part in.
Built around your brief.
A good activation gives people a reason to stop, participate and remember the brand. We shape the concept, physical setting and interaction around the audience and the place.
The experience might be a retail pop-up, a festival installation or a product demonstration. Experience leads the idea and design; Live supports delivery, and Labs builds custom technology when the interaction needs it.
What we can take care of
- Activation concepts and audience journeys
- Pop-ups and retail activations
- Product demonstrations and sampling experiences
- Games, participation and branded interactions
- Physical styling, signage and campaign content
- Production coordination and on-site delivery
From idea to delivery.
Find the invitation
Define what will make the audience stop and take part.
Design the interaction
Develop the physical experience, creative content and operational flow.
Bring it to the audience
Coordinate production, install, staffing and the live experience.
See it in the work.
All experience work
One brief.
The right mix.
Planning your brief.
What makes a useful brand activation brief?
Start with the audience, campaign objective and the action you want people to take. Share the location, dates, available space, budget and brand material. We develop the concept, setting and interaction around those practical requirements.
Can an activation combine physical design and technology?
Yes, where the interaction calls for it. Experience leads the concept and design, Live supports production and onsite delivery, and Labs develops custom technology when needed. The brief determines which disciplines belong in the scope.
