Visitors exploring Zeekr vehicles and a tennis activation beside a shaded lounge at Kooyong Classic

Experiential · Gamification

Kooyong Classic Activation

Brand
  • Zeekr
Scope
  • Brand activation
  • Experiential design
  • Gamification
  • Automotive display
Practice

An interactive brand activation for Zeekr at the Kooyong Classic, blending experiential design, gamification, and automotive display to engage thousands of tennis fans.

A wire basket of white Zeekr tennis balls mounted against a red activation wall

The brief

A wire basket of white Zeekr tennis balls mounted against a red activation wall

Bring Zeekr into the Kooyong Classic through an interactive brand activation that connects automotive display with the tennis setting.

Guests gathered beside a red Zeekr tennis activation at Kooyong Classic

The delivery

Guests gathered beside a red Zeekr tennis activation at Kooyong Classic

Experiential design and gamification gave visitors a way to take part in the activation. The setting brought together Zeekr vehicles, tennis-inspired interaction and a branded lounge.

The ball activation, vehicle display and guest areas formed parts of the same visitor experience.

Branded tennis ball and model car
Guests viewing a Zeekr vehicle with a branded windscreen at Kooyong Classic
Guest enjoying the Zeekr ball activation
Guests posing at the Zeekr photo backdrop
Zeekr activation lounge and vehicle display
A young guest searches the Zeekr ball pit beneath the red Fast serve, faster charging tower
Guests under scalloped Zeekr umbrellas with a green 7X parked behind the lounge
A wire basket of white Zeekr-branded tennis balls on a lounge table
Guests seated in green velvet chairs watching a blue laser show

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