2025 · Melbourne

Tesla, BYD & JAC at Melbourne Motor Show 2025

Client: Tesla
BYD
JAC Motors
Year: 2025
Location: Melbourne
Practice: Experience
Scope: 3D concept design
Stand fabrication
Brand integration
Installation and logistics

Three distinct exhibition stands brought automotive brands into the same event with their own spaces, visual identities and visitor experiences.

Two Tesla Model Y vehicles on a white display platform under a suspended Tesla signage box

The brief

Tesla · Model Y display

Design and build stands for Tesla, BYD and JAC Motors at the 2025 Melbourne Motor Show, with each environment reflecting the brand and supporting product discovery.

The delivery

Tesla · Design Studio

The team developed 3D concepts, brand integration and layouts for each stand, then coordinated fabrication, lighting, multimedia and the physical finishes.

The scope extended through logistics and on-site installation, connecting the creative design with the practical requirements of the exhibition build.

The Tesla Optimus humanoid robot on a circular plinth inside the Tesla stand — Tesla · Optimus

The BYD stand with a curved LED wall, a Sealion 6 on a raised platform and terracotta lounge seating on printed flooring — BYD · Stand and lounge

A BYD Shark 6 ute in front of a curved ocean-themed LED wall — BYD · Shark 6

The JAC Motors stand with a long LED wall, a row of utes and a concept car on a podium beside a red carpet aisle — JAC Motors · Stand

A presenter on stage at the JAC Motors 60th anniversary launch with two covered vehicles and LED screens behind — JAC Motors · Launch

Guests seated in green velvet chairs watching a blue laser show

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