Experiential · Automotive
Harley-Davidson at Melbourne Motor Show
- Brand
- Harley-Davidson
- Scope
- Brand activation
- Automotive display
- Interactive experience
- Practice
An interactive, brand-aligned activation for Harley-Davidson at the Melbourne Motor Show, placing the iconic motorcycle marque in front of an audience of more than 100,000.
The brief
Visitors among Harley-Davidson motorcycles beneath the stand lighting truss
Create an interactive, brand-aligned Harley-Davidson activation for the Melbourne Motor Show audience.
The delivery
A motorcycle simulator facing a large riding screen on the Harley-Davidson stand
The activation connected the motorcycle display with an interactive riding simulator, giving visitors another way to take part while exploring the stand.
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