A carnival-themed gala stage with floral decorations and beams of coloured light
All Live services

Creative direction

The look and feel of your entire event, from stage to screen to signage.

Made for your programme.

Creative direction sets the visual identity of your event. It is the thread that ties together the stage set, the on-screen graphics, the signage, the app, and the stream — so everything feels like one cohesive experience.

We work with you to define a graphic language, a scenic concept, and a visual system that reflects your brand and your audience. Then we carry that system through every touchpoint — from the holding slides between sessions to the lower thirds on the live stream.

Good creative direction is invisible. When the stage, the screens, the signage, and the stream all speak the same language, your audience just feels it.

What’s included

Event Branding & Visual Identity

Develop a cohesive visual system for your event — colour, typography, graphic language, and brand guidelines specific to the programme.

Scenic & Stage Concept

Stage set design, scenic elements, and spatial planning that reflect the brand and create impact for the audience.

On-Screen Design

Holding slides, lower thirds, sponsor loops, countdown timers, transitions, and all broadcast graphics — designed as a system, not one-offs.

Signage & Wayfinding Design

Directional signage, welcome displays, room identification, and digital wayfinding that match the event identity.

Digital & Print Collateral

Event programmes, name badges, lanyards, banners, and digital assets — all on-brand and production-ready.

How we deliver it

  1. Brief

    We understand your brand, your audience, and your objectives. We present a creative concept with mood boards and visual direction.

  2. Design

    Full design system built out — stage concept, graphics package, signage suite, and collateral templates.

  3. Deliver

    Every asset produced, tested, and deployed across all touchpoints. On-site creative oversight through the event.

Alongside this service

Plenary hall set with round tables and red chairs facing a lit stage