A production control desk with laptops showing presentation slides and video feeds
All Live services

Technical direction

The person in your ear making sure everything runs on time.

Made for your programme.

Technical direction is the backbone of any well-produced event. It is the planning, coordination, and on-the-day decision-making that keeps a complex programme running without visible effort.

We handle pre-event consultation, vendor sourcing and management, budget development, equipment setup and testing, show calling, operator supervision, and speaker preparation. Whether it is a single-room corporate meeting or a multi-venue congress with parallel streams, we bring the same rigour.

Our technical directors coordinate the people, equipment and cues behind your programme, with contingency plans agreed before the event.

What’s included

Pre-Event Consultation

Site visits, technical assessments, AV specifications, and production planning tailored to your venue and programme.

Vendor Management

Sourcing, quoting, and coordinating AV suppliers, staging companies, and specialist equipment providers.

Budget Development

Detailed technical budgets with transparent line items. No surprises on settlement day.

Show Calling

Professional show callers who keep your programme on schedule, cueing operators and managing transitions.

Speaker Preparation

Presenter briefings, content checks, confidence monitors, and rehearsal coordination.

Operator Supervision

On-site management of all technical operators including lighting, audio, vision, and recording crews.

How we deliver it

  1. Plan

    We review your programme, venue, and objectives. We build a technical plan and budget that covers every detail.

  2. Prepare

    Vendor contracts, equipment lists, run sheets, and speaker briefings. Everything locked down before bump-in.

  3. Deliver

    On-site technical direction from bump-in to bump-out. Show calling, problem solving, and crew coordination.

Alongside this service

Planning your brief.

When should a technical director join the project?

Bring technical direction into programme and venue planning. Site visits, AV specifications, supplier coordination and the technical budget are easier to resolve before equipment and crew are booked. If those decisions are already made, share the current plan so we can review the handover.

What should we include in the production brief?

Send the programme, venue details, room requirements, speaker formats and any existing supplier commitments. Include rehearsal, access and show times, plus the budget and the person responsible for decisions. We use those details to agree the technical plan, operator roles and show-calling requirements.

Plenary hall set with round tables and red chairs facing a lit stage